With the advancements in today’s technology, it is a piece of cake to research on any business, especially those websites that offer online reviews. With so many social media platforms emerging day by day, it has become necessary for the business to create and manage their online presence.
Regardless that your business is a traditional brick-and-mortar store or an online business, your prospective customers will face no difficulty in checking out your reviews.
Considering the importance of a business’s online reputation, it’s only natural when you start to worry about getting bad reviews and how it can affect your business. Though you want to predominantly have positive reviews, there will be times when you will receive bad reviews.
The Impact of Negative Reviews on Companies
Due to the impact, negative reviews can have on the business, many businesspersons try to do what they can to avoid receiving bad comments and reviews. Bad reviews can drive away a fair share of potential customers. It can damage the prestige, trustworthiness, and profitability of a business. Nowadays, customers tend to read the reviews first before they make a purchase. With no or with a lot of negative reviews, the customers will hesitate from purchasing.
It’s About How You Handle Your Bad Reviews
While some bad reviews can have a more damaging effect than others, you must never ignore them. The first thing you should do upon seeing the bad reviews
Once you have resolved the matter, you can reply to the reviews with an apology along with a clarification explaining that you have made amendments.
In the case where the bad reviews were given by one or two individuals, you should respond by apologizing and requesting the customer to take up the conversation privately. Doing so, you two will be able to speak with more freedom.
If you think that the bad reviews are unjustifiable, or in the case where your competitor had written some bad reviews to sway away your customers, you have the option to get in touch with
You Are in Control of Your Business’s Reputation
In the end, you should take your negative reviews in a productive way. Consider it as an opportunity for you to make some improvements in your offering. Keep in mind that if you only had ravishing reviews on your website, your customers will find it difficult to believe those reviews. With a balance of both good and bad online reviews, you will make yourself appear reliable and authentic to the customer.